Localization isn't just translation. It's making content feel native to each market.
Translation vs Localization
Translation: 'Add to Cart' → 'Agregar al carrito.' Localization: Also changing the payment methods shown, currency format, date format, and sizing charts for that market.
Quick Wins
Date formats (MM/DD vs DD/MM). Currency symbols and decimal separators. Name field lengths (Asian names are shorter). Formal vs informal pronouns (tu vs usted in Spanish). Color associations (white = purity in West, mourning in East).
Our AI translator handles the text — but localization requires human cultural knowledge on top.