Forget keyword stuffing. Here's what Google actually rewards in 2026.
Search Intent Is Everything
'Best running shoes' → person wants a list with recommendations, not a 2000-word essay on shoe history. Match the format to what the searcher actually wants.
E-E-A-T Signals
Experience, Expertise, Authoritativeness, Trustworthiness. Write from genuine experience. Include real data, examples, and specific details that prove you know the topic — not just generated fluff.
Structure for Scanners
People scan before they read. Use H2s as a mini table of contents. Keep paragraphs to 2-3 sentences. Use bullet points for lists. Front-load key information in each section.
Tools That Help
Use our grammar checker for clean prose and readability checker to ensure your content is accessible. For headline testing, try our headline generator to get variations optimized for clicks.